I was taking Pilates, yoga, and other workout classes pretty regularly, and like most people, I would just order generic grip socks from Amazon. The problem was, I kept having to replace them. They would get holes, wear out quickly, or lose their grip if I accidentally threw them in the dryer. After buying the same kind of socks over and over again, I started thinking about what I would actually want to wear and use. I wanted something cute, comfortable, and made well enough to hold up. That idea eventually became Amplify Collective.